You would be suprised how little value high numbers of younger generations (<40) place into in depth analysis, company reports, expert opinion, etc.
And how much value they place on number of likes, star/number ratings given by strangers, people they follow doing the same thing and confirmation bias it comes with likes, re-tweets and online ratings.
To put it into perspective: if you have 40 years experience and 2 doctorates in, lets say child psychology. Your opinion is irrelevant unless pop star, TV presenter or online personality gives you glowing review.
Than everyone will want to know what you think.
You would be suprised to know how many holders PLS have that know almost nothing about PLS, Lithium, etc. Other then few articles about Tesla, lithium and stock market they've seen on Facebook, Twitter, etc. That their online friends have shared.
I know dozen+ people who are invested into stocks they know little about and 4x as many that put sizable amount of money into various crypto-currencies they know absolutely nothing about.
Other than it's cgeap now but it will be worth heaps in frw years time.
Because they've seen many clips of people getting rich...
Online marketing has long overtaken TV advertising. And TV adds are often used just to get people to click on online adds these days.
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