I'd guess that the reason that the brokerage charge is lower is because the US trades go through a third party that has payment for order flow (like Citadel). PFOF is not allowed in AU, but it is in the US. Also if the broker isn't CHESS then they can also offer brokerage at a lower rate (for example Interactive Brokers).
Bottom line is that a lot of retail traders don't care about HIN, evidenced by the popularity of CFD houses.
The profit margin based on a $3 trade above isn't taking PFOF into consideration, or matching trades against their own punters and hedging the risk with gamma. Likely they can afford to go to $0 on some popular instruments and still make a profit.
STAKE $3 trades with HIN, page-58
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