When you have a dream, you can create a need where there was none.
Some people say you can’t , others see ...actually, you can.
I loved the following analogy, in fact I read it here apologies I can’t remember who used it...
Most people drink coffee, lots of businesses make it. Starbucks made it their own. They made it a global brand. It’s just coffee.
I love what Xero do too.
But we come back to...comparing apples with apples, BIG are not Xero...I don’t expect them to be : )
I understand that in their pursuit to expand rapidly BIG has tested the boundaries. They have done something different.
They have been smart...too smart? Honest? Dishonest? We are yet to see how their risk taking and outside the square thinking is viewed.
Just because it hasn’t been done before, does that make it wrong? I’m not qualified to answer that...and I apologise if I am way off the mark. It’s far more influential people who will report on BIG. It’s the company I’m interested in, not the personal lives of people.
BIG Price at posting:
$2.22 Sentiment: Hold Disclosure: Held