"I wouldnt be overly concerned about SM getting it wrong though....

"I wouldnt be overly concerned about SM getting it wrong though. The more he does, the more his supporters jump to his defence. I will be able to demonstrate this point very shortly... "

.. ah ha yes, i know, i have seen the jousting..

- and your other point which went through my thinking too:

"There may be some benefits in delaying, but if VG sells like hotcakes, they are probably going to have to produce more this year anyway arent they?"

.. so yeah, if demand will be soo very strong, what's the problem then, why delay, why worry about labels on the first batch now, if that batch is going to be moving like hotcakes?

still, better safe than sorry i guess, in terms of possibly having to ditch some stock down the line -- but this just highlights the problem with any new product launch -- you can estimate, project, and rub the crystal ball until the cows come home, but it's only what Mr Market (patients/doctors) says once you put the "OPEN" sign up that counts in the end...

we shall see soon enough, i hope...


good luck