US naiivity and political craziness leads to messaging errors on both sides.
Democrat messaging can be fixed but Kamala will have to take the stage a lot more WITH Joe. The repeat message has to be be that the Dems don't want a dear leader and that voters are chosing a TEAM. A large cohesive team. Voters need to be convinced that if Joe falls over its BAU plus some.
Trumpist messaging never usually extends beyond click bait lines. The exception is Project 2025 which is the MAGA / Heritage Foundation presidential transition project. The problem is that Trump doesn't like the policies MAGA is promoting because the Heritage Foundation had revealed far too much of its devisive platform far too quickly.
For the Dems the contradiction of Trump pretending to not his own policies is manna from heaven.
