Statistics - Misleading or Not

All when reading the stuff that came out for the AGM. I noticed that Empire were spruiking how the decrease in the Empire share price was less than the fall in the S&P/ASX 300 Energy Index and the Brent Oil Price and therefore they have done very well - this was all measured as from 30 June 2015 to 30 June 2016.

I thought I would go searching to see how those statistics stacked up if you looked at them differently for different periods and wow was I surprised.

Now if you did the same statistics but you started with the day of the AGM last year when the Consolidation was approved and we were starting the drill for Red Gully North and went to now - this is what they would be

Close 25 Nov 15 Close 26 Oct 16 % decrease
EGO share price   55c (consol adj) 31.5c -42.7% DOWN
S&P/ASX 300 Energy Index 8,766 8,588 -2.0%
Brent Crude Oil US per barrel   $46.28 $50.18   +8.4% Its gone up

We haven't performed very well at all over this last period of nearly 12 months.... rather different to their statistics.

But how about if we do since 22 November 2013 when the old board was kicked out and Tony Iannello was appointed Chairman

  Close 22 Nov 13 Close 26 Oct 16 % decrease
EGO share price    $1.45 (consol adj)    31.5c -78.3%  WAY DOWN
S&P/ASX 300 Energy Index 13,858 8,588 -38.0%
Brent Crude Oil US per barrel   $110.90   $50.18   -54.8%

2x times worse then the S&P/ASX 300 Energy Index   

Again we haven't performed very well against these statistics as well --- pity - but of course Board picked a 30 June to 30 June to show how well we have performed, wonder if we did that for each year, if that would look good...

How about we just do it YTD since 30 June 2016 (using their figures)

  Close 30 June 16 Close 26 Oct 16 % decrease
EGO share price    36.5c 31.5c -13.7%   DOWN
S&P/ASX 300 Energy Index 8,349    8,588 +2.9%  - gone up
Brent Crude Oil US per barrel   $49.72 $50.18    +0.9%  - gone up
(empire rounded oil to $50.00)

Again we haven't performed quite as well, we have gone down whilst those two indexes have gone up since 30 June 2016. Sadly we keep getting told we are effectively insulated primarily from the POO because 84% of our revenue comes from Alcoa on fixed contracts with CPI escalation - so really comparisons against POO are somewhat misleading... is there a comparison we can do to Australian gas prices...??

So all in all - very interesting - the use of selective statistics can be very misleading at best........
all these came from http://markets.ft.com/data   - very useful stuff on here to look at and goes back a fair way in historical prices and everything for shares...