Tremendous brand - Only sweet and sour pork... maybe
Reputation - Absolutely! for a lot of things, just not for quality goods and transparent and ethical business dealings.
I'm only going on what Jurgen has stated, but there is no way anyone in their right mind could attach these descriptions to Chinese or Arab companies, so that, and the fact the player is a new entrant to Australia narrows the field quite considerably.
MEO Price at posting:
37.0¢ Sentiment: Hold Disclosure: Held