Spend money to re-redo the Lifx websites and drive more direct sales at high margin. 50% of LIFX.com stock "sold out" for over a week. Significant loss of vital revenue. The CEO must be sacked immediately. He said they turned away $10M of sales last year because they couldn't meet demand. He said this was fixed. That is a lie. Disgusting to have just done a CR and SPP and not have stock. I am not interested in people saying this shows demand was high and it's good to have sold out stock. IT IS NOT. It's a total failure of management and an insult to shareholders at such an important time. Your business is to sell lights so damn well make sure you have product to sell.
