BAL formula seems to be stuck in no man's land. A2M is creaming it in the premium category. The AFR interviewed 5 daigous and all said A2 was the top selling formula. BAL was only in the top 3 for one of the daigous. This is alarming. A2M is the pick from the premium and since A2M has increased supply, BAL has suffered. Aptamil is the pick for the mid-range.
Still unsure how BAL stage 3 was the highest selling in pharmacies/supermarkets for the 12 months to end of September?!
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