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I think we sometimes forget that IF is actuality consumed and people need more. I know when my little one was on it, we went through 1 tin a week.

Demand is exceeding supply, the question is what is total demand now and what will it be in 2020??

I think these price promos through Coles and woolies at $25 have been very popular, even taking market share from Aptamil. Very interested to see final sales revenue for FY2016