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Well, Blackmores formula is a dud and A2 have supply chain issues that will impeded their, until now, rapid growth.

A2 has a place in the market and will be around for a while yet. I'm not a holder of A2 (I was briefly), but I'm not that negative on the brand either.

I just think Bellamys is a better brand, is a better run company and has a brighter long term future.

Plus I like the fact Bellamys works for local and Chinese mums. A2 IF is a bit player locally.