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Hi Barolobill

Generally the extra shelf space and /or condola end displays normally come at a cost to the supplier of the goods.

Having worked for over 9 years managing the supply chain of Homebrand and Coles branded products into their stores, it was always at an expense to us. Greater exposure normally means greater sales but at reduced margins. Depending on the time of the year they wanted to run their promotions it was line ball whether we made that much extra profit for the extra work.

Just need to be careful as we have no visibility on what deal Bal had to do for such a display.

Regards

Rayda