stock, page-573

Hmmm, ok so this article states whole IF category in supermarkets is about 300k tins a week. Article last week stated BAL were selling 40k tins a week via Coles alone, if we assume a similar number for Woolies (i think this is conservative), then we get 80k of 300k or approx 26.5% market share. This sounds about right to me. I would estimate BAL market share around 25-30% level, does anyone have access to this latest Aztec data??

So if total IF category is worth $600mill, BAL is generating approx. $150mill - $180mill revenue from the supermarket channel alone.

Add to this, exports, Pharmacy/retail, own web store & food sales and $260mill revenue looks highly achievable