strategic partner update ..., page-9

allaboutprofits,

It can "hold" it by keeping the market informed about its progress.

They have done this by:-

a) Progressing the project;
b) Talking about a June 30 'Off-take Agreement' which is guaranteed to get the project off the ground, guaranteed supply for the other party, and in turn guaranteed income for Sundance; and
c) Receiving a big wad of cash upfront.