Blowy, I'm actually anti-apple. Yet I can't see any end within the next 10 - 20 years. Apple is a giant marketing monolith, There are just too many mpuppets out there.
I can't recall any brand that has influenced Joe Public to ditch their perfectly working 'new' product to upgrade because it has added an S to the title.
In saying that, of course nothing lasts forever, well except Australian property. :)
