A tin of baked beans is still a tin of baked beans....
If I buy a tin of baked beans and it hasn't gone off or split then it is still worth what I paid for it, just because that tin of baked beans is on special next week I'm not gonna sell mine on the premise that I might get cheaper baked beans. If I am an astute Baked bean trader though then that's different.....are you a trader?
selling into a buyers market.