The Alexa global is not down much, though that's a 90 day moving average indicator, so is somewhat delayed.
The local rank is down somewhat more.
I saw a big spike in sales for black Friday, but not for Christmas (through my other metrics).
I'd guess it's the mask visitors disappearing.
Strong Nov Sales - early sales guidance from SPT and MyDEAL + Kogan takeover MightyApe, page-76
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