So they've changed their name to Empire Energy - how dumb is...

So they've changed their name to Empire Energy - how dumb is that considering we already have Empire Oil & Gas(EGO)listed on ASX in the same junior oil & gas sector.
It'll give investors a chance to buy the wrong stock and I now hope they get lots of phone calls chasing Craig Marshall from EGO and maybe then they'll realise how dumb this is.
When you change your name it's usually because you want to distinguish yourself from the rest but with EGO having such a high profile we will now be lost in its shadow.
Dumb really dumb IMO.