STW launches web hosting businessSTW, the marketing services...

STW launches web hosting business

STW, the marketing services group, has launched its first stand alone web hosting business as part of plans to reduce its reliance on ?slow? external web hosting companies for its own group of agencies and their clients.

The newly named BrightHost has been spun off from STW?s Melbourne-based digital agency DTDigital.

Michael Richardson, manager of BrightHost, said: ?One of the main advantages that we offer our clients is our agility. We believe that larger hosting companies are inherently slow to respond to an ever changing industry, and also slow to react to critical issues, simply because of their size.?

STW clients currently using the web hosting service include Myer, Bunnings, Honda, Sensis, Bendigo Bank, and Australian Super.

Larry Bloch, CEO of Netregistry, one of Australia?s leading web hosting operations said BrightHost is likely to have niche appeal.

?It sounds like a niche and tailored offering. I can?t imagine they would be focused on the average SME with one to five employees and not much marketing spend.?

BrightHost operates its hosting infrastructure from a primary site in Melbourne, and a secondary/backup site in Sydney. Richardson added that it will also look to grow its client based beyond STW companies and their clients.









http://mumbrella.com.au/stw-launches-web-hosting-business-18812