If you look at it in basic terms, the SP was pushed down to...

If you look at it in basic terms, the SP was pushed down to 0.038 very quickly on Friday, with 7m sold at 0.039, and an almost whopping 23m sold at 0.038 (predominantly 0.038).

To offload that many shares with no real buyers,the SP would have plummeted to low 0.03's easily. The 23m was sucked up by somebody or some company consistently throughout the day. I'd say that this entity wanted a crapload more shares at a cheaper price, and was mindful of keeping it at 0.038 throughout the day.

Not a co-incidence, clearly pre-planned. The retailer is not in control here, but rather the bigger entities.

....and just for fun, someone teased the 0.037 level right at the end.

Cheers

eMark