substantial shareholder, page-41

It's more than just an accounting platform. If you don't get that you haven't done enough research

Through Xero businesses can do payroll, invoice, keep track of inventory, pay vendors, manage payments in different currencies, have real time data on financial information such as cash flows etc etc.

Aside from the usefulness and time saved with all those functions, which is extremely valuable... there is also huge potential in the data Xero holds. It will be a goldmine IMO.

I can envisage a day in the near future where some financial institutions will not grant a small business a loan unless they give them access to their data in Xero. On top of that, this real time data will be able to inform financial institutions which businesses are struggling and which are growing.

Some day, the Xero or banks with access to this data will be able to approach businesses and say, "we know you are growing massively and can forsee that you're going to have an inventory management issue soon. But we can organise finance for a new warehouse if you need."

Machine learning will eventually be able to pick all this up. Banks can then pay for this data, or Xero can find other ways to monetise it.