On face value looks great. Depends how much of it Coles can move. If it can move a lot then yes its great. If not then Coles will flick it.
Hoping big time it works out. There has been some advertising and initial price cutting. My local Coles had the shelves tightly stacked.
Unless we get an update I think we will have to wait until the half yearly in earlyish Feb'18.
Sukin in Coles, page-2
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