In today's briefing from Nature.com read how expansive is the...

In today's briefing from Nature.com read how expansive is the misinformation industry in the world today.

Their catchcry is "If you make it Trend - you make it True"

[email protected]

If you receive Nature Briefing each morning in your in box you could have read this opening blurb ............. Also, amazingly, news of the first successful whole eye transplant

In her new book Invisible Rulers, misinformation researcher Renée DiResta documents her stormy personal and professional journey into what she describes as the “fantasy–industrial complex”. The book’s title refers to online influencers who farm falsehoods for likes — their approach, as DiResta puts it, is “if you make it trend, you make it true”. Social psychologist Sander van der Linden, who has had his own experience being caught up as the target of Internet conspiracy-peddlers, lauds the book’s “nuanced discussion on the role of free speech, content moderation and education in our fractured media landscape”.

And if you expand the article you read the full review of the book by Sander van der Linden.

In our Market Landscape we have seen how blatant and effective the 'Invisible Rulers' are - only course of action is to put them on ignore, and report them for misinformation.