Your reference to a coca cola promotion to cheapen any mention...

Your reference to a coca cola promotion to cheapen any mention of promotion in regard to C-pulse is a cheap shot
by an uninformed critic.
Every company of every type employs promotion to in form the market,including the bankers worldwide.
Get your head out of the clouds C-pulse needs promotion to inform sufferers of its existence.
Not to do so is to deny sufferers of the hope C-pulse offers and the availability to participate in the trial.
These are the people needed for recruitment.
What logic allows you to believe that the desired numbers of recruits can be achieved without making the information available.
Your argument is substantially naive and is akin to the approach to recruitment that has been adopted upto now