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The Beauty Diary: The $45 sunscreen that broke the internet this week, plus 7 other sunscreens for you to try

IT’S been teased for weeks as the genius new product every woman needs in her life. We tried it to see if it’s any good.

Rebecca Sullivan@beck_sullivan

news.com.auOCTOBER 8, 201812:30AM

The $45 sunscreen that broke the internet this week.Source:Supplied

THIS week, a sunscreen broke the internet.

Popular Instagram person and former beauty editor Zoe Foster Blake’s website crashed on Thursday with the launch of her skincare brand Go-To’s new sunscreen, Zincredible.

This product had been teased on Zoe’s social media accounts for weeks.

It promised to be the best thing since sliced bread. The sunscreen to end all sunscreens.

Thousands of rabid fans drank the Kool-Aid and shut down the Go-To Skincare website on Thursday, desperately trying to get their hands on the $45 bottle.

So is it worth the hype? We got our hands on one and gave it a road test.

Missed last week’s column? Here are the best face masks for dewy, glowy skin.

Welcome to News.com.au's weekly beauty column, The Beauty Diary.Source:Supplied

GIRL, WHY SPF 15?

First of all, Zincredible is not actually a sunscreen. It’s a facial moisturiser with SPF 15, designed to be worn on an “average day”, the brand says, during “commuting, the office, taking the kids or doggo to the park, errands, grabbing lunch”.

Pretty much every dermatologist will tell you SPF 50 plus is what we should be wearing everyday to protect ourselves against the harsh Australian sun.

Aside from the skin cancer risk, the sun is the biggest cause of ageing.

It’s the greatest source of wrinkles and pigmentation — the stuff that makes us look old and haggard. We all want to avoid it.

Plus, investing in a good sunscreen means you save money and time on other skincare products.

“SPF 50 plus is the gold standard,” Melbourne dermatologist Dr Shyamalar Gunatheesan said. “You want a broad spectrum — protection against UVA and UVB rays — and you want it to be SPF 50.”

What about on a cloudy, rainy day I hear you ask? Well, you still want maximum protection.

“UV damage is constant throughout the year. It can be a cloudy day but there can be a high UV,” Dr Gunatheesan said. “With a cloud cover you can get more reflection from the clouds, so the damage can be more severe.”

Zoe’s Instagram followers put this question to their skincare overlord.

“Why is it only a SPF15 not a 30 or 50 for the stronger Australian sun?” one commenter asked.

This was the response: “SPF is about time, not strength.

This is an everyday moisturiser with enough SPF for an average day. We’re of course making a higher strength for extended periods of time outdoors as well.”

“Such a shame it’s only SPF 15,” wrote another commenter.

Go-To replied: “This is an ideal daily moisturiser with plenty of SPF for the average day”.

In the promotional booklet sent along with the sample I received, was this statement: “If you don’t like it, you won’t use it. You’re much better off using a lovely, light, clean SPF 15 that feels nice, applying liberally and using the correct amount, rather than using a small amount of a SPF 30 or SPF 50 that feels yuck. Zincredible SPF 15 provides all of the hydration and broad spectrum sun protection you need for an average day.”

That’s a very reasonable point. Some SPF is better than nothing.

But while Zincredible’s texture is beautiful, and it smells nice, isn’t oily or white or gross, I have anxiety just thinking about going outside with anything less than 50 plus on my face.

Here’s how SPF works. SPF 15 protects against 93 per cent of UV rays, while SPF 30 blocks 97 per cent and SPF 50 blocks 98 per cent.

One way of looking at this is that SPF 50 only gives you five per cent more protection than SPF 15. Or, you could argue SPF 15 allows seven per cent of UV rays through, while SPF 50 lets through two per cent.

In the end, too many people don’t wear sunscreen because they don’t like the texture. This product solves that.

If you love Zincredible so much that you smother it all over your face everyday — and previously you weren’t wearing any sunscreen at all — that’s a good thing.

But if you’ve already found a 50-plus sunscreen you love that works for you, stick to that.

Go-To Skincare founder Zoe Foster Blake. Picture: Charles Dennington for Vogue AustraliaSource:Supplied

LET’S GET PHYSICAL

Then there’s the whole physical or chemical sunscreen debate. Zincredible is a physical sunscreen.

People in the beauty world tend to get very obsessed about chemical versus physical sunscreens.

Here the difference: Physical sunscreens work by physically blocking UV rays, so they bounce off the skin. Chemical sunscreens absorb the UV filters and then scatter them, so they don’t penetrate the skin and cause damage.

Opinion is divided on which is better — some people don’t like the idea of the ingredients in chemical sunscreens.

Actually, Zoe herself helpfully explained some of the concerns about chemical sunscreens in this 2013 blog post: “There is growing concern that some of these chemical filters used can generate free radical damage (‘bad’), and some are even thought to be endocrine disrupters, which means they’re messing with your hormones.”

That’s the main point of difference with Zincredible. If you prefer natural products and really don’t want to put chemical UV filters or any synthetic ingredients on your face, then this is for you.

I’m personally not fussed about chemicals. Even water is technically a chemical.

I’ve been using chemical sunscreens for years and my pale skin loves me for it.

But it’s purely a personal preference. Do what works for you. Just keep that beautiful face of yours SPF-ed up.

Zoe Foster Blake with husband Hamish Blake and the couple’s adorable son Sonny.Source:Supplied