Pretty good brand-building exercise to be the first sportsbook to integrate odds into the most watched TV show in 5 years and the most streamed SuperBowl EVER. Which then immediately lead into the Beijing Winter Olympics - which folks could and did bet on (womens bobsled).
Pretty clever chaps. This Superbowl wasn't just about betting for PointsBet. It was geared around building national brand awareness, educating casual sports fan who are unfamiliar with sportsbetting and hopefully - Customer Acquisition, in our lives states and leads in others. This is the best ad placement you can get. I wonder how many North Americans are aware of BlueBet?
Pretty good brand-building exercise to be the first sportsbook...
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