Superhero US equities offering

SWF getting undercut here... 0.5% FX with $0 brokerage.

Competition heating up.

Superhero just added minor accounts too.

My view for ASX side of things is that the individual HIN CHESS sponsorship model is becoming less of an important feature as time goes on.

I have been using SWF but have also just kicked off a Superhero account and have to say I'll be using them for all my trading/investing going forward - outside of my SMSF which will stay with SWF for now. Cheaper and way nicer interface.

This space is too competitive for me to consider SWF again as an investment. I think SWF have done well to build up the customer numbers they have, but adding customers going forward will be very difficult IMO.