Supermarket price war, page-4

The prices have not moved at all this year, 3 product lines are on a 10% special at the moment, but they have done that for a couple of weeks of the year and returned. The problem is assuming that costs have rising 2% and the rise in the price of wheat would mean they have not been able to pass on the costs. Korea doesn't seem to have made much difference. An increase in total sales? Maybe. I would guess the market needs some consolidation. On the plus side anecdotally they appear to have increased their shelf space, but pace farms seem to be squeezing margins for everyone.

I would guess $4M NPAT for the year.