I am sure many apps have been bought by the big boys only to...

I am sure many apps have been bought by the big boys only to flounder. I see the very low market cap here as an entry point but wonder what would twenty five million dollars buy a future big boy? Does HMO need to sell advertsing with this app. Sorry for being a tech luddite but where is this heading? People love listening and looking on their mobiles, so could it turn out to be an educational thing as well? Very early days yet.