Yes....I share the overall optimism that a new CEO and Chairman will have for AHF given the totally underwhelming performance from both incumbents over a number of years. But I do caution on Brand Strategies as the a2 Brand had a good foot print through its Fresh Milk offers: there is no brand proposition for AHF so the market/brand role needs to be built in this space which is a completely new Strategy for AHF, and it's a long term play so managing a balance sheet with a longer term lower revenue needs to be considered. Can I also add that AHF could not afford the package of the most recent CEO so I do hope that we have a more managed approach to the cost base of the business.
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