SWF - General Discussion, page-84

Another RBA meeting without rate cuts, which in theory works in SWF's favour.

Also was thinking today, I wonder why they don't think about offering phone support if they're trying to differentiate themselves as a more "premium" broker than the other cheapie fintech crowd?

Higher net worth/typically older users usually greatly appreciate being able to get someone on the phone rather than negotiate through a series of terrible chatbots for support & customer service, and would at least be a point of differentiation that doesn't require IT investment/product development.

Bet they'd get better ROI from providing a support phone number than they would whatever gimmick feature they're likely to release next. The amount of older wealthy people I talk to who always mention they stay with a service "just because they can get someone in Australia on the phone" (read: Aussie BroadBand etc.) is substantial.