your analysis is good mate, but assumption is incorrect.. in the sense when you say "SWF just targets people who think Commsec is too expensive" what makes the very group not think 9.5 dollars for SWF is expensive again when multifold lower brokerages around the corner?
I moved out from commsec to swf then moved to ..... (the broker name folks on this forum doesn't want to hear) because they are charging $3 and one full year free brokerage when I transferred my portfolio out!
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