Wanted to reiterate and add to this. Selfwealth has the potential to be the top broker in years to come but the existing issues and lack of a solid roadmap make it way too risky right now. I almost pulled the trigger on this during the trading boom of last year but glad I waited.
1. Instant Transfers - so important and should be there already
2. More Markets and Crypto - The idea that you could consolidate all your holdings with one company is really appealing, surely buying Sharesight or competing would be a logical extension to all of this to simplify investing. That would be unthinkable for one of the other players to move on.
3. Social Features / Avatars - Need to be completely taken out of the platform, that leaves a big question mark on what the point of Selfwealth Premium is. Should be live pricing on portfolio page, sharesight style reporting, Refentiv Data.. with the reporting that justifys the current $20 price.
4. UI. The most important thing. It's what makes Stake and Commsec sticky. It is insane that a new app was developed that is so bad and was approved by the team. As soon as you log in, the first thing you should see is your portfolio, not some Web 2.0 avatar with a Top stock and member you have to scroll down to view. If anything the fact the app was released whilst maintaining the existing UI shows they are digging their heels in, rather than trying to refocus and rebuild the platform. This is the biggest red flag against SWF, if there was a sudden change in course on this one thing alone I would consider investing, with points 2 & 3 indicated to follow at a later date.
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