I think those of you who say things like "they should just buy Sharesight and/or build the same features" underestimate how complex that product is... while it looks basic on the surface the number of integrations they have/calculations under the hood/ongoing maintenance required looks pretty massive as well as all the contracting etc. Just cause it's ugly doesn't necessarily mean it would be easy to just quickly build a clone of.
Plus pretty sure they would be far more profitable than SWF is as a business too seeing they have almost triple the userbase of what SWF has and growing (according to their recent social media anyway)
SWF just needs to stop dragging their feet and actually change to more of a modern mindset, seems like a very oldschool company in a modern and forward-thinking space to me.
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