Absolutely feeling you here on this one Smac. Delivery and Perception is Everything! And that's why I forwarded your concerns to PP in the interests of Continuous Improvement. I'd guess that Iva or Lidija would have been driving this initiative, but PP you would think signed off on it. Either way, WFL can do better and this is something that PP historically has proved he is capable of - adapting and learning from previous learning's.

Agree with you Smac, that a Company that is positioning itself to be a Disruptor with many claimed Environmental and Usage Milestones...WFL should also monitor and prioritise the perception of the Company ETHOS; which again is Everything.

Love the fact that nothing gets by WFL's switched on SH's. IMO, as SH's, we just need to find a more beneficial manner in which to voice any critical observations, for the holistic success of all.

Found this article today which I haven't spotted before (probs missed it ):

WELLFULLY’S TECHNOLOGICAL POSSIBILITIES FOR A NEW WORLD

– How the Wellfully proprietary technology is paving the way for innovation in health, wellness and beauty globally –

While Wellfully itself tends to fly under the radar, the extent of the Wellfully reach and expertise in the transdermal drug delivery space is, in actual fact, powering some of the most exciting innovations and brands of the modern day.

Under our mission to see a world where technology is so precise and effective it works naturally with your body and the world around you, helping you thrive to your fullest potential, we are using technology to pave the way for inventions for a very new world.

Having invented, developed and refined our patented technology to a high level of formulation and molecular specificity, Wellfully is able to leverage its intellectual property to achieve new levels of product performance far beyond that of normal formulation chemistry.

BUT WHAT DOES THIS TECHNOLOGY POWER IN THE REAL WORLD?

To take this out of the laboratory and into the real world, Wellfully has innovated in the health and beauty space particularly with the Swiss Precision Beauty brand REDUIT, and the soon to launch healthcare brand, Bodyguard; to bring unique technologically driven beauty products, as well as health healing patches – all powered by Wellfully’s patented ultrasonic diffusion and magnetic misting technology to ensure optimum delivery of potent actives.

WELLFULLY TECHNOLOGY IN ACTION

RÈDUIT was founded by CEO Paul Peros on the principles of future-facing beauty technology. Answering the industry’s biggest problem – namely ineffective application and unnecessary ingredients – RÈDUIT is all about delivering potent actives in their purest form, in the most efficient way possible.

The RÈDUIT difference lies in its accessible use of technology; inspired by developments in the field of medicine, the in-house design team created micro-technologies aimed at bringing active ingredients to skin and hair – exactly where they’re needed, in exactly the right amounts. The results: reduced time, reduced waste… amplified beauty.

THE RÈDUIT BREAKTHROUGHS

Wellfully’s proprietary delivery method is called Magnetic Misting, which reduces unnecessary thickeners and binders, while boosting efficacy. Delivering only the finest actives, the misting is a combination of three unique micro-technologies.

ULTRASONIC DIFFUSION

Smaller droplets mean more effective application. The technology behind the Ultrasonic Diffusion works to this principle, providing particles 50x smaller than a traditional spray product. Better coverage, better absorption, better result.

MAGNETO-WETTING

By reducing the surface tension for improved delivery, the REDUIT devices are designed to enhance diamagnetic forces to give energy to the diffusion, thus creating better, more efficient results. This technology works using magnetic waveforms tailored to the different actives to enhance the treatment, the absorption and overall benefit.

LIGHT CHASSIS TOPICALS

The formulations are geared to creating more with less: only exactly what is required, right where you need it. Unlike traditional beauty products, which have upwards of 30 ingredients and 80-95% water topped up with thickeners, binders and fixatives, RÈDUIT has stripped away the unnecessary to deliver targeted formulas of only the most potent actives.

THE RESULT

A genuine beauty industry breakthrough. Combining the minimal formulations of highly concentrated actives in the smart pods with a superior delivery system, means a more efficient use of time, energy and resources all round. Traditional products will never be the same again. In fact, it’s the future of beauty in the palm of your hands.

WHERE TO NEXT

The proprietary technology of Wellfully knows no bounds and the same concept used for beauty can, and is, being designed to administer healing gels for muscle recovery and joint pain relief as well as solutions for in the home. In the not too distant future, Wellfully technology could be a usual presence in the average home globally whether it is providing a solution for beauty, wellness, health or home care.

https://wellfully.net/2020/09/16/wellfulys-technological-possibilities-for-a-new-world/