SXL 50c Party, page-66

yes. got out 12 march at 61.5. But had traded it around a bit in the 18 months prior so wasn't too much in the red. Watched it fall to 11....the whole thing is a complete mess but with my knowledge of the company and the industry I knew there was some big money to be made by working out what it was worth now before most people did.....and that is how it has panned out so far.

So if you are looking for my motivation....it was probably a little bit of shareholder "tilt".

How do you mismanage these iconic brands so badly. How do you run a company with the largest face to face sales force in the country and not optimise opportunities in emerging media or TV onselling rights that you have acquired. SXL should be putting 10 million a month through google with their customer base and huge sales team. Their digital offerings expertise and revenue would be a long last to all other traditional media peers that have attempted to hedge traditional media declines with new media offerings. News limited would be putting 10x through Google what Southern Cross is, with half the face to face sales force......but those that managed the Titanic directly into the iceberg will survive under the veil of Covid19, so they management will survive and not unlock the biggest potential upside in this company, new management with proven success in emerging media integration.

Sorry. You did ask.