SYN to take off, page-5

13 billion was wrong. sorry here is the industry research




"Citing industry research, Syntonic said sponsored data was projected to be a USD$6bn (£4.22bn) market in Asia by 2019. It pointed to Indonesia, the Philippines, Thailand, and Malaysia to offer significant growth potential for sponsored data services, due to their high smartphone and prepaid data plan penetration rates."

https://www.exchangewire.com/blog/2...-analytics-firm-to-offer-facebook-topic-data/


"Recent research found that sponsored data will become a US $6b market opportunity in Asia and a US $23bopportunity worldwide by 2019. Indonesia, Philippines, Thailand, and Malaysia represent the world's highest concentrations of smartphone devices as well as prepaid data plans, making it the most attractive market for sponsored data services. In Indonesia, 98% of mobile plans are prepaid, whereby the consumer purchases data, and rations usage until they've reached their limit. While U.S. operators have jumped on sponsored data services – AT&T Data Perks, Verizon FreeBee Data, and T-Mobile Binge On™ – a compelling market opportunity for sponsored data resides in prepaid markets, where mobile data traffic is forecasted to increase 14 times from 2015 to 2021 and with data costs comprising 2-6% of median household income"

http://www.prnewswire.com/news-rele...content-and-application-growth-300219818.html


http://synergy.syniverse.com/2015/07/infographic-reveals-opportunity-for-sponsored-data-in-asia/


According to Syntonic, the market expansion will provide leading mobile operators the opportunity to offer subscribers in the region free mobile access to the highly popular gaming app, Clash of Clans and an inaugural list of popular messaging and social media applications including WhatsApp, BBM, WeChat, and Twitter. This catalogue of sponsored data offers will only be available in the region.

http://www.thefastmode.com/technolo...nds-sponsored-data-services-to-southeast-asia

“Freeway,” the sponsored data app produced by Syntonic, is launching across Southeast Asia in the first quarter of 2016.

The market expansion will enable leading mobile operators the opportunity to offer subscribers in the region with free mobile access to Clash of Clans and an inaugural list of popular messaging and social media applications.

WhatsApp, BBM, WeChat, and Twitter also will be part of the program. This catalog of sponsored data offers will only be available in Southeast Asia.

Sponsored data will become a US$6b market opportunity in Asia and a US$23b opportunity worldwide by 2019, Syntonic argues.

http://ipcarrier.blogspot.com.au/2016/02/syntonic-sponsored-data-platform.html

“We believe 2016 is the year of sponsored data. Southeast Asia is emerging as the world’s largest and most active prepaid data market, and consumers have demonstrated an enormous appetite for accessing mobile content and applications. The market has all the right conditions to make significant progress in sponsored data innovations and business models. Freeway by Syntonic is the most complete sponsored data platform in the market, and we plan to lead the charge in revolutionizing how mobile content is discovered, consumed, and monetized.” CEO Gary Greenbaum,

http://www.mobyaffiliates.com/blog/...ile-advertising-solution-into-southeast-asia/


http://www.fiercewireless.com/story...ess-launch-toll-free-content-store/2014-07-10 ##### very interesting article


AT&T Sponsored Data partner Syntonic Wireless to launch 'toll-free' content store

AT&T Mobility's (NYSE: T) Sponsored Data program is getting another shot in the arm with the rollout of a content store with links to popular e-commerce, sports, news and other websites. When users visit the links, the resulting data access costs will not be counted toward their monthly data allotment.
The content store, from startup Syntonic Wireless, is the latest effort by an AT&T partner to test the waters on the carrier's Sponsored Data program, which AT&T unveiled in January but which has not yet attracted big-name partners.
The content store is currently in a closed beta test, which will start next week for Android smartphone users. Syntonic is currently inviting people to register for access. An iOS and tablet version of the store will be rolled out over the next few weeks. The store will be available to eligible AT&T postpaid or session-based subscribers.

Syntonic CEO Gary Greenbaum said the beta "gives us an opportunity to figure out what consumers actually want to consume from a sponsored [data] perspective." The company will be measuring things like incremental new click-through rates as a result of sponsorship, transaction rates that may be increased as a result of sponsored data, and conversions of people from freemium to premium versions of apps, especially for media companies.
Greenbaum said the company hopes to commercially launch the store next month with "a critical mass of sponsored content."
The Syntonic store, which runs on the company's cloud-based "Connected Services Platform," currently contains 35 different pieces of content. The store's categories include shopping, sports, travel, dating, lifestyle, social, entertainment and news, and magazines. However, the content in the store is not apps, but rather links to mobile websites. That said, the store does contain some big names, including Airbnb, Amazon (NASDAQ: AMZN), eBay, ESPN, Etsy, Expedia, Facebook (NASDAQ: FB), MLB.com, Open Table, Rolling Stone, The New York Times and Yelp. More companies that want to sponsor users' data usage are expected to be added before and during the commercial launch.
mce-anchor
Syntonic's store shows users how much data they have saved.
Greenbaum was vague about how the company's technology actually works, but said that the platform defines what a subscriber should have access to, and the policy of how that content gets tracked and billed is defined by the sponsoring company, which can be a content owner, an employer or another third party. "We then take that policy and translate that into network rules," he said.
Greenbaum said in the future businesses could cover the cost of a user accessing enterprise applications on their devices but not personal ones. Or, he said, the sponsorship could be structured such that if a user buys a certain amount of merchandise from a merchant's online store, that merchant will sponsor a free year of VoIP and over-the-top messaging services.
Sponsored data, he said, "opens up a whole host of commercial models" for mobile data, including subscriptions, data upsells and freemium to premium conversions.
"A lot of this is pretty new," he said. "It's still really about trying to grasp how this works."
AT&T's Sponsored Data program is almost exclusively being used right now by mobile advertising companies that want to subsidize the cost of users' access to mobile video advertisements. Hershey's and Cut the Rope are among those that have been named publicly.
AT&T has noted that Sponsored Data will be delivered at the same speed and performance as any non-Sponsored Data content. However, net neutrality advocates, including representatives from public interest groups, have argued against such toll-free plans, saying that they will favor rich and large content companies over smaller ones.