Hi All Can’t help noticing the synergies that exist with...

Hi All

Can’t help noticing the synergies that exist with Netafim, the world’s largest irrigation company recently majority acquired by Mexichem at a value of approx US $1.8 billion. Wonder if the statement in the ROO prospectus  “Enter into licensing agreements with leading global irrigation and/or greenhouse infrastructure  players and/or with agriculture suppliers – Based on discussions with companies to date, the Company expects to be able to enter into at least 1 strategic agreement before 2018”
could be a reference to them?

From Netafim’s website http://www.netafim.com/ Netafim is the global leader in smart irrigation solutions for a sustainable future. With 28 subsidiaries, 17 manufacturing plants and 4,300 employees worldwide, Netafim delivers innovative solutions to growers of all sizes, from smallholders to large-scale agricultural producers, in over 110 countries. Founded in 1965, Netafim pioneered the drip revolution, creating a paradigm shift toward low-flow agricultural irrigation. Today, Netafim provides diverse solutions – from state-of-the-art drippers to advanced automated systems – for agriculture, greenhouses, landscaping and mining, accompanied by expert agronomic, technical and operational support. Specializing in end-to-end solutions from the water source to the root zone, Netafim delivers turnkey irrigation and greenhouse projects, supported by engineering, project management and financing services.

Synergies:

• Netafim was founded in Israel and remains an Israeli headquartered company today.
• Mr Eli Vered, ROO’s Agronomist (part of ROO’s Management team) just so happens to be a Senior Agronomist at Netafim and a “key Veteran” of Netafim http://rootssat.com/profile/management-team/ and http://www.netafimlegacy.com/people
• Netafim have conducted pilot trials of the RZTO system in conjunction with ROO http://rootssat.com/wp-content/uploads/2017/12/Cucumbers.pdf

Should ROO enter into a licensing agreement with Netafim, the world’s largest irrigation company and with this tight share structure, I would expect a share price multiples of where we are currently.

DYOR