synergy score more runs

ASX / MEDIA RELEASE ELS029.2009
SMX AT THE MCG
Synergy Equities Group Limited (“SYNERGY”) (ASX : SYG) is pleased to announce that its wholly owned subsidiary
Data-inCrypt® has completed a number of pilot implementations of SMX secure registered email at the Melbourne
Cricket Ground (MCG), further to its presentation to the Melbourne Cricket Club’s (MCC) “security and venue support”
division earlier this year (the ASX Announcements of 07 & 15 Jul 08 refer).
an Australian icon
The MCG (www.mcg.org.au) was built in 1853 when the then 15-year-old Melbourne Cricket Club was forced by the
government to move from its former site because the route of Australia’s first steam train was to pass through the oval.
Since then the Melbourne Cricket Ground has established a history that compares favourably with any other in the
world, hosting plenty of international cricket including the first-ever Test and the 1992 World Cup final, countless
VFL/AFL Grand Finals, and the 1956 Olympic Games. Other sporting spectacles that have been held there are
Australian World Cup soccer qualifiers, rugby league home and away matches and State of Origin, international rugby
union clashes and the 2006 Commonwealth Games.
Apart from the magnificent sporting contests it witnesses, the stadium also provides its visitors with world-class
facilities, and has a collection which includes some of the most priceless pieces of memorabilia in Australian sporting
history.
As well as a world record for the most people to ever attend a baseball match during the 1956 Games, the VFL/AFL
Grand Final record attendance was 121,000 people for the 1970 decider between Carlton and Collingwood. With the
recent redevelopment of the northern side of the stadium complete, the MCG now boasts of a total capacity of 100,000.
The MCC (www.mcc.org.au) is a private club, incorporated under the Melbourne Cricket Club Act 1974 and boasting
by far the biggest membership of any sporting club in Australia. It has the public responsibility of managing the MCG.
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Places of mass gathering, such as the MCG, are an attractive target for terrorists. By their very nature, these places
normally encourage access for the general public with a minimum of security controls – other examples include
shopping centres, tourist attractions, hotels, convention centres, public transport hubs and major planned events. This
presents terrorists with various potential opportunities for mass casualties, symbolism, high impact imagery and
economic loss.
A successful pilot at the MCG will result in the immediate exposure of SMX to the organisations responsible for the
security of mass gatherings, mass transport and precincts within Australia, and is anticipated to result in indirect sales of
some 500 SMX “hosted service” licenses at $400 each throughout these organisations over the ensuing period of six
months.
SYNERGY looks forward to keeping the market informed.
Yours faithfully
Ronald Moir
Managing Director
SYNERGY EQUITIES GROUP LIMITED