Yes, the BUB comparison is worth considering as an example of why A2M has perhaps not pushed harder in USA.
BUBS is burning cash to boost its USA sales, but after 2 years in that market it is still not profitable. And the focus on USA has been at the expense of i the China market. They will likely be capital raising again as a result of their strategy.
Unlike BUB, I think A2M will not expand in the USA for just for the sake of it. They're getting closer to EBITDA breakeven in USA and my guess is they don't want to do anything that will take them backwards. Hence the slow burn risk averse approach as frustrating as it is. The focus is on profitability more so than on gaming the SP.
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