Thanks for the articles @NickMicadon. What a boost of confidence.
Jana is backed by $36 million from Spark Capital and French multinational advertising firm Publicis Groupe, which has annual revenue of more than $8 billion. Jana is currently profitable, according to company executives.
Show's that the business model sponsored data and data rewards are NOT on trial as evidence by Jana.
SYT CSP is also NOT on trial as evidence by whitelabeling and licensing/sub licensing deals with Verizon & Tata.
OTT with advertisers like Procter & Gamble & Unilever create a torrential gush of $$ into the Telcos & SYT bank account by expanding the advertiser's reach...as it would be the new TV on mobile.