sys-mac automation engineering

The Zicom Group acquired three start up companies, they are yet to generate significant revenue for the group. The vast increase in revenue of the Precise Engineering Division since year 2010 comes from Sys-Mac Automation Engineering which provides different levels of Engineering Services to cater various industries. By most~ You can think it as a contract manufacturer with a bunch of engineers. The company says their products and solutions are cost-competitive so you know what kind of products they are produsing (yes they sell into a very price sensative market), as a result, profit margin will low.

The person who runs the PE division is listed below, the group says he leads the future. As far as I can see, he under-estimated the complexity in commercialising ideas and is not focused. I don't want to guess about his personal life but the investment in biobot is a mistake, the board knew it back in 2011 but they would not admit it.
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Kok Yew Sim, BSc
Alternate Director to Mr Kok Hwee Sim,
Age 33

Mr Sim is the Chief Executive Officer
of Sys-Mac Automation Engineering
Pte Ltd (Sys-Mac) and is responsible for
Sys-Mac’s growth strategies, overall
administration and management of
its business and operations. Mr Sim
graduated with a Bachelors degree in
Electrical and Electronics Engineering
from the University of Michigan with
Honours (Summa Cum Laude). He is
the second son of the Chairman and
Managing Director, Mr G L Sim and
director of substantial shareholder, SNS
Holdings Pte Ltd.