SYT Charts, page-234

Nothing for Free

Regarding the argument that data is becoming cheaper and will continue to do so resulting in free data, and therefore unmarketable in the future, is a worthy argument to pursue. After all, if data becomes free like air, then we can all take as much as we require and it will cost us nothing.

Unfortunately, not even air is free. It once was, but the moment we started interfering with it, its upkeep has now become very expensive. You may not have to buy it in a plan - 1000 000 breaths per dollar - but you could make a comparative study to see how much you pay per breath based on the true costs of respiratory illness etc. I imagine living in Beijing, the air plans would be far above most people's fiscal reach.

So it is with data presently: about 7% of SEA salary is eaten by it. Furthermore, there are about 3.7B people who can't afford to connect at all. Providing them 'free' data is a marketers godsend, and Syntonic will become their guardian angel because they are the only company with real wings. They are also the only company who have the flight path in front of them, not to mention the only credible product. That is why the powerhouse, Samsung, embedded the Syntonic platform into Samsung's already made Knox; it was simply better.

But their data is not free for everyone, only the end users, the 3.7B wingless, and the 2.0B whom ration. The content providers will pay these poorer souls for now, and Syntonic is the go-between. This will cause a giant change in data supply and we will become the recipients. But there will become an even bigger change that is hardly mentioned as a result of this data dynamo. Data itself will exponentially grow as huge as heaven itself - dimensionless! In fact, the mobile data explosion has already begun with the advent of the smartphone. It is now the data supply system that has to change to be able to deliver this growing data demand. Sponsored data is the solution, and as the name suggests, it is only free for some.

Who should pay? Strangely enough, data is not 'required' by users like us, rich or poor, it is required by those who are making products like apps and videos, etc - the content providers - and it is they who should, and who will now pay for our data. God bless 'em.