This is all about Syntonic.... "... Instead, it’s all about...

This is all about Syntonic....
"...
Instead, it’s all about delivering the TV and video content to viewers at high-quality levels on every screen, everywhere, despite how they are packaged. Sounds straightforward. From the perspectives of both technology and business, it really isn’t.
What’s offered to the users is changing rapidly as traditional pay-TV players react at last to the Subscription Video on Demand (SVOD) leaders with their own next-generation solutions in the form of skinny bundles and DTC services. People want to watch what they want to watch and when they want to watch it, without necessarily having ties to a content supplier.

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Large-scale solutions
How does Verizon stand out among competing companies offering the technology and services providers need? Jason breaks it down:
While the technology solutions are getting better and better, and tech companies like Verizon and our competitors work hard to make it easier for content owners to get up and running, scale will be the challenge to meet. Our solutions stand out most in data and personalization – personalized content, advertising and user experience. “We want to make sure that every user gets the content that is most relevant to them, whether that’s by their choice or whether it’s by business rules that the content owners have,” he says.