SYT General 3 - New Thread., page-1027

Haven’t had a good look at Tata outside of the sponsored data exchange for a while and thought it maybe of interest to some. A lot of the below will be a rehash for the long termers, however worth the read.

If Content  is king, then Tata have it in droves.  Tata being the distribution/technology partner for the F1, MotoGP, European tour (Golf) to name a few.

A few of these articles are from last year, however there is a common theme through all of the agreements with various organizations. Emerging technologies are main focal points to expand viewership I.e VR/AR. Tata is basically the infrastructure enabler, building the digital platforms and technology that will bring the next generation of live sports to fruition!

Sponsored data is not mentioned in any of the below, however it’s good see some of the agreements in place, and the real possiblity of discussions that could/have taken place with these organizations in regards to the roll out of the sponsored data exchange.

Article on technology for the European tour (Golf)
http://www.silicon.co.uk/networks/b...r-golf-228167?inf_by=5a7ee6ce671db8d5788b4bc4

Great article on the digital transformation of the F1, was posted last year but worth another read if you have seen it before!
http://mandmglobal.com/tata-communications-ready-to-underpin-f1s-digital-transformation/

Press release for the MotoGP. Tata are the distribution partner for Dorna

http://www.motogp.com/en/news/2017/...exclusive-video-distributor-for-motogp/218977

Distribution agreement with Motorsport.tv https://www.autosport.com/netw/news/132228/motorsporttv-partners-with-tata-communications


Agreement with Ultracast to bring live 360° and VR to sports
https://www.svgeurope.org/blog/head...ive-360-and-vr-to-sports-fans-with-ultracast/

Tata are also a communications partner for Red Bull for those unaware.
https://www.tatacommunications.com/...tions-global-partner-connectivity-innovation/