Nice article on where Verizon/oath are trying to position themselves with content.
http://www.thedrum.com/opinion/2018...es-yahoo-aims-displace-social-media-home-news
Few choice pieces out of the article.....
Now owned by Verizon, Yahoo is part of the telecoms giant’s digital subdivision Oath, which also includes AOL, HuffPost, Tumblr and Flickr in a portfolio which collectively registered 217 million monthly users in the US in February, slightly more than Facebook.
The Reuters Institute’s Digital News Report for 2017 identified Yahoo News as the number one source of online news in the US, and occupying the same political centre ground in US media as the BBC occupies in the UK.
Having so far had a heavy reliance on desktop traffic, Yahoo News hopes that under the ownership of Verizon it can increase its presence on mobile, with its strategy based on apps specialising in news, finance and sports.
Too many good quotes to post, the whole article is definitely worth the read.
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