@Warnie, thought I’d add my 2 cents worth in as well! I look at syntonic more so from the marketing aspect.
It has been no secret that Verizon wants to take on the likes of google and Facebook for advertising dollars and be number 1 in mobile advertising . Last year they acquired yahoo and rolled it into previously acquired aol to form oath. Here is a good article from the start of the year about the subject... https://www.*.com.au/verizons-oath-...-take-on-google-and-facebook-2018-1?r=US&IR=T
Oath is intergrating the various legacy ad platforms from both companies to produce a highly effective ad platform to monetize their extensive content properties.
Digital advertising is all about interaction/brand awareness. Advertisements generally have very poor click through rates. Which is in the vicinity of 5 clicks per 10000 views.
Sponsored data is generated from direct action I.e viewing an advertisement/interacting with an app or viewing a webpage. Sponsored data is the hook. Advertisers get what they want out of an ad.... interaction, the consumer gets a reward for that interaction.....Verizon/Tata/phone company with integrated csp takes a cut from the advertising dollars and gets reimbursed for the allocated data...win, win, win!
Sponsored data will be a new tool for digital marketers which can be used in unison with a multitude of technologies that will pin point exactly who should be viewing a certain ad and when. It’s not just telecommunication companies getting benifets out of this, the gains made in digital advertising through pure interaction and brand awareness will surpass anything that is currently available.
Content is what drives users to apps/websites and both Verizon and Tata have content in droves. Verizon with mobile streaming rights to NFL, NBA and have vast content properties such as HuffPost, TechCrunch, yahoo finance etc. Tata is the connectivity partner for the Formula 1, Moto GP and Red Bull to name a few. They are both driving innovation in how audiences consume sports through mobile. You just have to look at the recently released formula 1 OTT service to see how tata are driving this. Anyways here is another good article on the subject of sports and mobile. https://www.google.com.au/amp/www.a...-heres-how-verizon-is-leading-the-charge/amp/
If you step back and look at the industry trend in how content is consumed, chord cutting pay tv subscriptions, Content providers moving to OTT platforms and advertising dollars moving with them. It’s a natural progression for telecommunication companies to claw back some of the cost to provide data whilst also tapping into the revenue generated through advertising. Syntonics technology facilitates this.
Think of how free to air TV works, it is provided through the generation of income through advertising. In my belief SYT’s csp will be the backbone in providing free to air content over the internet.
SYT Price at posting:
1.6¢ Sentiment: Buy Disclosure: Held
