SimilarWeb is recognized as the industry standard in market intelligence, with the world’s greatest database of digital behavior. Thousands of leading companies across many industries, including Walmart, eBay, Procter & Gamble, and Booking.com, rely on SimilarWeb to understand, track and grow their digital market share.
Our approach to data is guided by the principle of “methodological pluralism” – a tenet in the philosophy of science that all methodologies have strengths and weakness, and the best approach to “triangulating the truth” is to use multiple algorithms and data sources, with the goal of merging their strengths and canceling their weaknesses. This unique, multidimensional data collection approach is the foundation of our entire business.
We leverage hundreds of sources which we categorize into 4 distinct groups: 1. Global Panel Data from hundreds of millions of desktop/mobile devices 2. Global ISP Data from partners with millions of subscribers 3. Public Data Sources from over a billion sites and app pages every month 4. Direct Measurement Data from hundreds of thousands of sites and apps.
SYT Price at posting:
2.8¢ Sentiment: Buy Disclosure: Held
