....."It's also become apparent to me in the last couple of...

....."It's also become apparent to me in the last couple of weeks that they are far less in control of what's being said than we'd like, that the problem when dealing with industry giants, they call the shots."
I think SYT management is doing the right thing by not announcing the details of the deals and should be careful while dealing with industry giants. IMO such announcement should be simultaneously by both the parties involved.
The best way to assess SYT is to read between the lines of the past announcements and compare with the achievements so far as posted by LOTM and others. In brief, things are happening !!!