SYT General, page-1392

Hi all,

I've noticed there are a few with high expectations of where Syntonic should be in relation to marketing. From where we are at now we are in textbook Soft Launch mode

Soft Launch
A soft launch is when you release your product to a restricted audience or market prior to launching it fully. Soft launches are often limited to a particular area or a small segment of ideal users and customers. Advantages include:

• Identify bugs & feature improvements early in a smaller market
• User feedback gained to apply to future iterations
• Marketing acceptance
• Better preparation for a hard launch

Hard Launch
A hard launch is when you release your product fully to the market, with the corresponding marketing push to match. Hard launches are more expensive and typically used by larger companies with the necessary budgets or more mature products. Advantages include:

• Competitive advantage (harder to replicate ideas)
• More feature-rich, developed product
• Hard marketing push for more rapid user adoption

It's going to be interesting to watch Overpass mature in the coming months, especially once OTT video is introduced with partners. One of the main benefits of the upcoming marketing is it reaches its targeted audience via social media, the most effective and cheapest and costs will be low.

CC